“There is likely less resistance to messages when it comes from these groups. “Identify people they trust (eg, health care providers are generally highly trusted religious leaders) and those within their friends and family circles,” Dr Viswanath said in an interview. Presenting people with data about positive vaccination trends (eg, increasing vaccination rates among previously hesitant individuals or increased acceptance of the vaccine in their community) may also be helpful, as noted in the expert consultation. Also, the Delta variant is responsible for 99% of all new cases in the United States early evidence suggests that this variant makes people sicker, particularly younger patients, according to studies included in the expert consultation.
New data to highlight in conversations with parents include the higher numbers of confirmed cases, hospitalizations, and deaths from COVID-19 in states with lower vaccination rates than states with higher vaccination rates. Highlight New Data on COVID-19 Disease and Vaccines Social networks may include family members, friends, co-workers, social media networks, media, and church members.Engage parents’ social networks, especially members of their community who are considered trustworthy and influential.Local, state, and national leaders can provide messaging templates and other resources to health care professionals engaged in these conversations.Health care providers are trusted resources for parents.Point to safety data from the clinical trials showing a lack of serious adverse events in 12- to 17-year-oldsĮncourage parents to talk with primary care clinicians.Inform parents of the ongoing scientific studies on the vaccine and highlight ongoing vaccine risk monitoring efforts.Strategies for Communicating With Parents About COVID-19 Vaccines Emphasize safety and efficacy Scientific rationale alone without empathy may make them more resistant.” “The important point is to validate parents’ emotions but gently guide them to science and data. Chan School of Public Health and the Dana-Farber Cancer Institute. “Customize information to target beliefs driving hesitancy without derogating the parents and making them feel bad for their choices,” said coauthor of the consultation Kasisomayajula Viswanath, PhD, Lee Kum Kee Professor of Health Communication, Harvard T. Strategies include pointing to new data on the Delta variant and infection rates, emphasizing safety and efficacy data in adolescents 12 to 17 years, promoting consultations with pediatric or family practice clinicians, and leveraging parents’ social networks.Ĭonversations should be individualized and should start by focusing on what child vaccinations can accomplish: preventing COVID-19 and allowing children to attend school in person and participate in extracurricular activities without risking their health. In anticipation of authorization of COVID-19 vaccines to children younger than 12 years, the National Academies of Sciences, Engineering, and Medicine (NASEM) released a new rapid expert consultation for communications with parents.
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